Ben Lunt. Innovation, experience design & creative direction.
20 years of adventures at the intersection of culture, commerce and technology

I’ve spent the last two decades building new businesses inside established ones — and often, simply by unlocking the potential of what was already there.

I built Leo Burnett’s CX offering from scratch. At BMB, I helped grow digital & social from 23% to 48% of agency revenue. At Wednesday, I transformed its e-commerce offering into an omnichannel one. And more recently, as founding partner of Monks’ fashion & luxury practice, I helped grow the category from zero to 8% of global revenue in four short years.

For brands, that work shows up in the numbers, and across all sorts of vectors:

– 2.4x NPS for Max Factor
– 4x app downloads for Art Basel
– 17% more new loyalty members for Hugo Boss
– 27% higher e‑commerce conversion for Patrizia Pepe
– 55% increased trust & affinity for McDonald’s
– 148% e‑commerce growth for New Balance

I embrace new technologies and emergent behaviours to express something essential about your brand. I thrive in situations where there is no playbook. I drive upstream clarity to establish a foundational direction of travel. And I bring simplicity and coherence to complex systems and programmes of work.

Most especially now, as AI makes the making easier, the hard part is deciding what’s worth making in the first place — and getting everyone behind it.

That’s where I come in.

For CMOs — I help you show up in new ways that get people talking about your brand, and in ways that finance can still get behind

For CXOs — I help you connect the dots across the end‐to‑end journey, so that campaigns, omnichannel CX and loyalty are all pulling in the same direction

For CDOs — I help you separate the hope from the hype, so that you can invest your budget in technologies that people will actually use (and love)

—

If you’d like to know more about me and my career history, check out my ↪︎ intro. If you’re more interested in the work itself, feel free to browse my portfolio, or read some choice ↪︎ case studies that go into more detail around how some of my more complex projects evolved, and what value they delivered back to the business in question.

But equally, if I had you at “hello” – or you just fancy an informal chat to compare notes, war wounds and/or prognoses for the future – please don’t hesitate to get in touch:

Email — blunt@perestroika.tv
Mobile/WhatsApp — +44 7855 331497