For their Summer 2024 show, Bottega Veneta created a runway odyssey to inspire
reconnection with nature. To bring this idea to life for the public launch of the
collection - and with a specific focus on the Chinese market - brand fans were invited
to explore this world via a WeChat mini-program, merging reality and imagination
through AR.
The audience was encouraged to collect stamps in a digital passport, one for each
animal they encountered, and that at the very least unlocked exclusive in-app sticker
sets and wallpapers — but also drove a select few in-store to claim a copy of
the collection fanzine.
Project team
Zoe Chu, Evelyn Hsu, Samuel Hultberg, Iris Jia, Ron Lee, Chuizhen Lin, Roman Levin, Ben Lunt, Layne Shi, Eunice Yang
Agency
Monks
Related project
Gucci, Art Space