Having previously made Gucci the first
luxury brand to reach a new generation of audience on Discord, FLUX continued its collaboration
with them to create the Vault Art Space - a cryptoart gallery platform that presented an
array of ownable digital artworks, created by a carefully curated selection of visionary artists.
Launched at NFT.NYC in partnership with SuperRare, the platform made Gucci the first legacy
brand in the world to be able to manage their own primary market sales of digital assets.
The Next 100 Years of Gucci featured over 60 unique works created by a diverse range of talent,
from Antoni Tudisco to Vexx. In addition to developing Gucci's longer term web3 strategy, and
designing and building the platform itself, we also managed the casting and relations with all
of the artists chosen for the inaugural drop. And we created a highly visible campaign
across social and DOOH to promote the launch around the world.
Visit Gucci Art Space
Project team
Ammar Agha, Ally Behr, Yentl Bresseleers, Hope Calnan, Sophie Dean, Imogen Farrell, Victor Garrido, Patrick Glavee, Kira Kiai, David Leonardi, Dan Lewis, Ben Lunt, Louis Moncouyoux, Rushali Paratey, Malin Sonesson, Andrew Verhulp, Rob Wegner
Agency
Monks
Related project
Hugo Boss, XP