Having previously made Gucci the first
luxury brand to reach a new generation of audience on Discord, FLUX continued its collaboration
with them to create the Vault Art Space — a cryptoart gallery platform that presented an
array of ownable digital artworks, created by a carefully curated selection of visionary artists.
Launched at NFT.NYC in partnership with SuperRare, the platform made Gucci the first legacy
brand in the world to be able to manage their own primary market sales of digital assets.
The Next 100 Years of Gucci featured over 60 unique works created by a diverse range of talent,
from Antoni Tudisco to Vexx. In addition to developing Gucci’s longer term web3 strategy, and
designing and building the platform itself, we also managed the casting and relations with all
of the artists chosen for the inaugural drop. And we created a highly visible campaign
across social and DOOH to promote the launch around the world.
Testimonial
What always stood out to me was Ben’s ability to combine strategic thinking with genuine curiosity about culture, technology and creative innovation.
Rather than approaching projects as isolated deliverables, he consistently helped us frame broader opportunities
and challenged us to think differently.
Throughout our ongoing collaboration, he proved to be a thoughtful partner whose “liquid thinking” could translate complex ideas
into clear strategic direction while remaining collaborative, pragmatic and enjoyable to work with.
I would happily recommend Ben to any organisation looking for someone who brings together strategy, creativity and long‑term vision.
— Micael Barilaro, VP Brand Innovation Ventures, Gucci
Project team
Ammar Agha, Ally Behr, Yentl Bresseleers, Hope Calnan, Sophie Dean, Imogen Farrell, Victor Garrido, Patrick Glavee, Kira Kiai, David Leonardi, Dan Lewis, Ben Lunt, Louis Moncouyoux, Rushali Paratey, Malin Sonesson, Andrew Verhulp, Rob Wegner
Agency
Monks
Related project
Hugo Boss, XP